SWOT Analysis
Map strengths, weaknesses, opportunities, and threats
The classic strategic planning framework, now supercharged with AI customization. SWOT helps teams systematically assess internal capabilities (Strengths and Weaknesses) and external factors (Opportunities and Threats) to inform decision-making. While the framework is simple, the quality of insights depends entirely on asking the right questions for your specific context—which is where AI customization transforms a generic exercise into a powerful strategic tool.
Ready to customize for your team?
AI will generate a workshop tailored to your industry, roles, and challenges
Learning Objective
Participants will learn to systematically assess strategic position, distinguish internal from external factors, identify strategic options by combining SWOT elements, and prioritize where to focus attention.
How It Works
The SWOT Framework: INTERNAL FACTORS (Within your control): ┌─────────────────────┬─────────────────────┐ │ STRENGTHS │ WEAKNESSES │ │ (Helpful) │ (Harmful) │ │ │ │ │ What do we do well? │ Where do we │ │ What advantages do │ struggle? │ │ we have? │ What do competitors │ │ What resources? │ do better? │ └─────────────────────┴─────────────────────┘ EXTERNAL FACTORS (Outside your control): ┌─────────────────────┬─────────────────────┐ │ OPPORTUNITIES │ THREATS │ │ (Helpful) │ (Harmful) │ │ │ │ │ What trends favor │ What obstacles do │ │ us? │ we face? │ │ What gaps exist in │ What are competitors│ │ the market? │ doing? │ └─────────────────────┴─────────────────────┘ Workshop Process: 1. Define focus (5 min) - What exactly are we analyzing? 2. Individual brainstorm (10 min) - Silent generation in all 4 quadrants 3. Share & cluster (15 min) - Combine similar items, discuss 4. Prioritize (5 min) - Vote on most significant items 5. Strategy implications (10 min) - SO, WO, ST, WT strategies
Example Scenarios
AI will generate scenarios like these, customized for your context:
- Competitive Analysis: Assessing position against key market rivals
- Product Strategy: Evaluating a product line for investment decisions
- Team Assessment: Understanding a department's strategic position
- Market Entry: Analyzing readiness for a new market or segment
- Partnership Evaluation: Assessing fit with a potential strategic partner
Free to try • No credit card required